Greta J. Harris, President and CEO of the Better Housing Coalition, joins Katie Goar on ChangeMakers to discuss how Richmond’s largest nonprofit housing developer is tackling the affordable housing crisis head-on.

In this conversation, Greta shares the Coalition’s mission to create safe and affordable communities, while helping residents achieve upward mobility. She explains Richmond’s economic challenges, the impact of rising costs on affordable housing, and why workforce housing is critical for a city’s long-term success.

You’ll hear about:

• How the Better Housing Coalition grew from a small advocacy group into a half-billion-dollar organization.
• The realities of “Not in My Backyard” pushback and how transparency and community engagement build trust.
• The importance of wraparound resident services that help families thrive beyond housing.
• Innovative financing strategies, from tax credits to a bold $100 million capital campaign.

Greta also opens up about the Coalition’s values, the tough choices leaders face, and why doing “what’s right, not what’s easy” guides every decision. Her insights are both inspiring and practical for anyone working toward stronger, more equitable communities.